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    Global Leadership: SWOT Analysis

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    You work for a retail children's clothing company that currently manufactures its products in Southeast Asia but is selling these products exclusively in the United States. The company is looking for opportunities to expand its market internationally and achieve higher profits. High-level managers of the company have invited mid-level managers to their brainstorming meeting to help increase the number of ideas and options.
    As preparation, you and the other mid-level managers will each prepare a SWOT analysis for a major competitor (an actual company). You will then analyze these results and choose 3 elements from the analysis (a strength, weakness, opportunity, or threat) that could be used to benefit your company. Propose and support your ideas to increase profits.

    Individual Deliverable:

    Conduct a SWOT analysis for one of your company's competitors. (Remember that strengths and weaknesses are internal factors. Opportunities and threats are external factors).
    If it helps you to organize your thoughts, use a SWOT table.

    PROBLEM 2:
    The assignment asks you to review 4 MNCs and look at their organizational structure not org chart. You need to focus on structure e.g. An example mechanical structure, organic structure, Matrix, functional, international division. etc.
    So highlight what the mechanical structure characteristics are
    Do the same for the functional structure, a 3rd for a matrix, a 4th for international division structure
    This can be a picture of an already established chart
    After you did that you would choose 2 and compare and contrast them.

    Choose a real world MNC representing one of these structures and answer the last 2 questions:

    1. How does this company transfer knowledge and information?

    2. Is this the best structure for it, why?

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    Solution Preview

    Gymboree opened its retail clothing stores in 1986, but the company was created in 1976 as the Gymboree Play and Music brand. The brand was so successful, that the retail stores came to fruition and Gymboree entered the apparel business designing, manufacturing, and selling high quality merchandise for children. Gymboree has grown to 633 locations in the U.S. and Canada, plus franchises in 40 countries. Gymboree has other businesses as well, Crazy 8, Gymboree Outlets, Janie and Jack's, and Gymboree Play and Music.

    A SWOT Analysis reveals the following:
    Strengths. The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands, as well as play programs for children under the Gymboree Play and Music brand.
    The Gymboree Corporation's history begins with the founding of Gymboree Play & Music in 1976, making it one of the oldest companies in its field. The appeal of the ...

    Solution Summary

    This solution discusses organizational structures with examples.