PAPER REQUIREMENTS: Assume that your selected organization (Kudler Fine Foods) is a privately held company and that it wants to expand its operations.
Company Acquisition: Write on organization acquiring another company in the same industry and address the strengths, weaknesses, opportunities and threats
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. (Marketingteacher, 2009)
SWOT Analysis is a powerful technique for understanding the Strengths and weaknesses, and for looking at the Opportunities and Threats. (Mindtools, 2009)Hence it helps in understanding the company's core competences, limitations and also helps in dissecting the environmental opportunities and challenges. Simple rules of SWOT analysis
? Be realistic
? It should distinguish between the present and future
? It should always be specific.
? Comparison to competitor
? It should be short and simple.
? SWOT is subjective.
SWOT analysis of acquisition
Acquisition of another company can throw following opportunities:
? Adaptation of technologies of acquiree ...
Response provides guidance on SWOT analysis for acquisiton of another company in same industry