International Business Case Study: S&S Air
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S&S AIR GOES INTERNATIONAL
Mark Sexton and Todd Story, the owners of S&S Air, have been in discussions with an aircraft dealer in Europe about selling the company's Eagle airplane. The Eagle sells for $78,000 and has a variable cost of $60,000 per airplane. Amalie Diefenbaker, the dealer, wants to add the Eagle to her current retail line. Amalie has told Mark and Todd that she feels she will be able to sell 30 airplanes per month in Europe. All sales will be made in euros, and Amalie will pay the company ?65,000 for each plane. Amalie proposes that she order 30 aircraft today for the first month's sales. She will pay for all 30 aircraft in 90 days. This order and payment schedule will continue each month.
Mark and Todd are confident they can handle the extra volume with their existing facilities, but they are unsure about the potential financial risks of selling their aircraft in Europe. In their discussion with Amalie, they found out that the current exchange rate is $1.20/?. This means that they can convert the ?65,000 per airplane paid by Amalie to $78,000. Thus, the profit on the international sales is the same as the profit on dollar denominated sales.
Mark and Todd decided to ask Chris Guthrie, their financial analyst, to prepare an analysis of the proposed international sales. Specifically, they ask Chris to answer the following questions.
1. What are the pros and cons of the international sales? What additional risks will the company face?
2. What happens to the company's profits if the dollar strengthens? What if the dollar weakens?
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Solution Summary
This solution discusses the advantages and disadvantages and risks of international salesas well as company profit changes in 281 words.
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1. What are the pros and cons of the international sales? What additional risks will the company face?
The advantages of international sales are
(i) Diversification - Since sales are taking place in other countries, this would bring stability in total sales
(ii) International recognition - Sales are taking place in many countries would bring international recognition and
would help in increasing sales
(iii) Higher sales volumes - The international sales ...
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