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    Impact of cultural diversity in international sales

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    Given PM Company's human resource diversity policy and its expectation that global sales will grow significantly in the future, how should you, as the Vice-President of International Sales, plan to manage the diverse team of managers that will be working for you? You've become familiar with Hofstede's cultural dimensions; how might they influence management decisions?

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    https://brainmass.com/business/international-business-risk/impact-of-cultural-diversity-in-international-sales-106135

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    The cultural dimension in important because in dealing with people of different countries that is if you are sensitive to the culture then you are at much better position to deal effectively ...

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    The solution discusses the management decisions in the case study for PM Company.

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