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Vision and Mission Statement

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What are some of the key characteristics that comprise a desirable vision beyond those typically present in a mission statement?

How has vision specifically taken shape in your workplace experience?

Describe whether or not it has been a successful guideline by which decisions and actions are made within that organization.

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Some key characteristics that comprise a desirable vision beyond those typically present in a mission statement are important. They are used to inspire, motivate, pragmatic, and are systematic. For example, on the Catholic Charities website they have five sentences explaining their mission (Catholic Charities, 2010). Here is their mission, and I believe it sets them apart from any other organization I have worked for in the past. "Catholic Charities of the Archdiocese of Galveston-Houston is a sign of God's love and compassion in the community. The mission of Catholic Charities is to extend to all persons the healing ministry of Jesus Christ. Catholic Charities provides culturally sensitive social services to those in need, without regard to race, religion or socioeconomic status. As an advocate for social justice, ...

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This solution provided key characteristics that are needed in a mission and vision statement for an organization.

See Also This Related BrainMass Solution

Mission Statement/ Vision Statement

In the Session Long Project of MGT599, we will create a "strategic toolkit" which, once assembled, will allow you to undertake strategic planning and implementation projects in any organization. Upon successful completion of the Module 1 SLP, you will be able to use your SLP to assess the mission and vision statements of any company. The goal of the SLP is one of skill-building—that is, in each module we will focus on developing a skill for a different phase of the strategy-making process. Throughout this course, you should complete the SLP before you complete the Case. However, before you begin to address the SLP assignments, read the Background materials thoroughly.
Required Reading
Welch, J., & Welch, S. (2008). State your business: Too many mission statements are loaded with fatheaded jargon. Play it straight. Businessweek, 4066 (80). Retrieved on November 6, 2012, from http://www.businessweek.com/stories/2008-01-02/state-your-business
Session Long Project
In this module, you will be learning what constitutes good mission and vision statements. You will also be developing a list of criteria for evaluating such statements. You will then use these criteria to evaluate a corporate vision and mission statement in the Case. Finally, you will be comparing your two lists for commonalities and differences.
Keys to the Assignment
The key aspects of this assignment that you must cover in your 3- to 4-page paper are:
• Step One: Read the Background materials and conduct additional research about writing mission and vision statements. You may rely solely on the websites in the Background materials or supplement them if you wish. You will find that there are a great many opinions on what constitutes a "good" mission statement. Your job is to identify five criteria that you believe are crucial to devising good mission statements.
• Step Two: Research the Background websites dedicated to writing vision statements. Again, you may supplement them if you wish. Identify five criteria you think are critical to good vision statements.
• Step Three: In a 3- to 4-page paper:
o List the five criteria you have chosen for mission and vision statements (i.e., five each). This can be a bulleted list.
o Justify your choices. Explain why you think each individual criterion is important.
o Critically compare the commonalities and differences between your two lists. Be sure that you address this requirement with appropriate depth.
o Be sure to have introduction at the beginning of paper and a conclusion at the end

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