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Nike's Auditing and Independent Monitoring

1.What could Nike's Corporate Responsibility team do to improve Nike's public image?
2.Why did Nike's attempt to address it critics prove unsuccessful?
3.What damage, if any, has been done to Nike? Did Nike react appropriately? Did it overreact?
4.What damage, if any, has been done to Nike? Did Nike react appropriately? Did it overreact?
5.What responsibility does Nike have to the workers in the factories of its subcontractors? What wage rates should it require them to pay their workers?
6.According to its corporate Web site (www.nikebiz.com) Nike seems to be more forthright in delineating what it believes to be more corporate responsibility issuing, for example, an annual Nike responsibility report?
Is Nike now doing enough for its contract workers?

Solution Summary

This solution addresses the questions related to Nike's corporate responsibility and its public image in the context of allegations of sweatshops being run by its subcontractors. This solution answers questions related to how Nike handled this issue and dealt with these allegations, and how it could have handled it better.

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