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    EBay Case Analysis: As a vitual community.

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    What mechanisms does ebay use to built trust? Make decisions? Communicate? Set policies and rules? Governace? How do these shape/impact the community?

    © BrainMass Inc. brainmass.com November 24, 2022, 11:59 am ad1c9bdddf

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    eBay has made an $11M investment in Trust & Safety with around 1,000 employees dedicated to safe trading. Clearly, fostering trust in the community is an eBay priority.
    ebay has a security and resolution center to solve trust problems. The Trust & Safety group includes the following functions :

    • Fraud Engine - Automatically flags suspected fraudulent buying/selling transactions to operations staff.
    • Operations Support
    • Rules & Policies
    • Item Authentication
    • Dispute Resolution
    • Feedback
    • Unpaid Items
    • Law ...

    Solution Summary

    The expert examines the virtual community in E-Bay's case analysis.