EBay Case Analysis: As a vitual community.
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What mechanisms does ebay use to built trust? Make decisions? Communicate? Set policies and rules? Governace? How do these shape/impact the community?
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Solution Summary
The expert examines the virtual community in E-Bay's case analysis.
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p.s : answer is attached in brainmass.doc
eBay has made an $11M investment in Trust & Safety with around 1,000 employees dedicated to safe trading. Clearly, fostering trust in the community is an eBay priority.
ebay has a security and resolution center to solve trust problems. The Trust & Safety group includes the following functions :
• Fraud Engine - Automatically flags suspected fraudulent buying/selling transactions to operations staff.
• Operations Support
• Rules & Policies
• Item Authentication
• Dispute Resolution
• Feedback
• Unpaid Items
• Law ...
Education
- BSc, Dokuz Eylul University
- MBA, Texas A&M University-Kingsville
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