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Impact of technology on GM's competitiveness

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Explain if you would support Mr. Szygenda's comment regarding how technology is impacting GM's ability to be competitive.

In your response, please include, at a minimum, the influence of technology on the following:

1. Marketing strategies/research
2. TQM
3. Quality assessment
4. Capital budgeting
5. Human resources.

Syzgenda's response:

When Ralph Szygenda, CIO at General Motors, received the Technology Leader of the Year Award in 2005, he was quoted as saying that when he first started at GM in 1996, the automaker [was in] a vacuum both in terms of IT technology and people, and that his IT team"s integration [of technology] efforts [is] a key competitive advantage

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Yes, I will certainly support Szygenda's comment that his team's effort is really a key competitive advantage for GM in the sense that in today's competitive business environment, leadership in technology is a key source of competitive advantage for large companies like GM, not only in terms of attaining operating efficiency, but also in terms of product innovation and quality.

Technology has a major influence in enhancing the effectiveness of marketing research, strategies and plans. Technology allows GM to conduct complex market research with ease and analyze huge information and collected data with data ...

Solution Summary

how technology is impacting GM's ability to be competitive.

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Company Research/Trend Analysis

Use the organization (which was General Motors (GM)) you identified as a team in Week two to do a benchmarking analysis, using the databases in the University library.

Individually, research one force or trend from the remote or industry environment. Please do not use forces and trends that include:
- trend of jockeying for position
- force of remote environment of ecological factors
- competitive position specifically in relation to employee relations
- ecological factors
- Joint Venture Strategic Alliances

Once you have identified a trend/force in your industry find a company that has been affected by this force/trend. How did they address this? Where their particular strategies they used?

(Please do NOT use Southwest or Toyota)

For each force or trend discuss the following in a 350-700-word synopsis: (A) a detailed description of the force or trend, (B) how did the benchmarked company address it and what were the outcomes, and (C) the relevance of the force or trend to your organization (D) your chosen organization's strategic adaptability for the force or trend. (You can use an outline format to stay within the word count)

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