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GM and Saturn: Funding and Results

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Throughout its existence, Saturn has never turned a profit for General Motors. Research the history of Saturn and GM's decision to continue funding it (although GM has now decided to close down the auto maker). Why hadn't Saturn made a profit? Was escalation of commitment in play in GM's decision? If so, how?

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The response addresses the queries posted in 392 words with references.

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The response addresses the queries posted in 392 words with references.
//Saturn Corporation and GM had strong connections. Saturn was one of the major projects of the GM. Saturn failed to give the expected results to the Parent company, but GM tried all sort of investment it needed to grow well. The document will include the story of Saturn corporation and GM connection and how it puts an end to the brand.//

General Motors had a lot of expectations from Saturn. Saturn has been one of Detroit's biggest disappointments. Instead of being an outstanding example of profits of GM's foresight, it ended up into the ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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