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social media consumer information

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Social media sites and apps are increasingly utilizing (and providing to others such as "friends") consumer information that many might consider private, including a person's location and product or service purchasing preferences. This has resulted in a degree of controversy, such as that experienced by Apple and Google. Discuss how you think marketing departments can utilize social media consumer information to benefit their company and their customers while also taking into account privacy concerns.

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Marketing departments can utilize social media consumer information to benefit their company and customers while also taking into account privacy concerns by pursuing ethical practices and adhering to ethical and legal guidelines with respect to use of confidential information ...

Solution Summary

Social media sites and apps are increasingly utilizing (and providing to others such as "friends") consumer information that many might consider private, including a person's location and product or service purchasing preferences. This has resulted in a degree of controversy, such as that experienced by Apple and Google. Discuss how you think marketing departments can utilize social media consumer information to benefit their company and their customers while also taking into account privacy concerns.

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