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Will social media induce businesses to change?

Will social media on the Internet really induce businesses to change in fundamental ways? If so, how? If not, why not?

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Social media on the internet will have a big influence on business changing its fundamental ways. The biggest effect is the fact that since the internet, many people utilize product reviews to know the truth about a product. It used to be "buyer beware"- but in these times, a consumer has the ability to go out to the internet and find out comments and information on buying a product. Advertisers and marketing experts hire paid actors and actresses to promote their products whether they use or like the product they are supporting. With blogs, comments, and reviews, consumers get a better take on whether the product is any good or not.

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Solution Summary

This solution discusses business change and social media in approximately 400 words with one reference.