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Social Media Use in Business

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Does the availability and use of social media on the internet really provide businesses with new and different useful information If so how? If not why?

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This solution discusses if the availability and use of social media on the internet really provides businesses with new and different useful information. Includes examples and APA formatted references.

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The availability and use of social media on the Internet provides businesses with new and different information. It allows organizations to communicate and begin conversations with customers, increasing interaction. This customer engagement leads to greater awareness of the target market, their preferences, concerns, and needs. Social media can be a source of business intelligence and market research. PepsiCo built a Mission Control center to "analyze and drive ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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