Purchase Solution

Availability and Use of Social Media on the Internet

Not what you're looking for?

Ask Custom Question

Does the availability and use of social media on the Internet really provide businesses with new and different useful information? If so, how? If not, why not?

Need 4 pages to get me started on this project. It is to be structured as a point/counterpoint argument, in the following manner. You are expected to:

Begin this paper by stating your position on this question clearly and concisely -- take one or the other position (either for or against formality), but not both!

Citing appropriate sources, present the reasons why you take this position. Be sure to make the most effective case you can.

Then present the best evidence you can, again citing appropriate sources, against your position -- that is, establish what counterarguments can be made in response to your original position.

Finally, review your original position in light of the counterarguments, showing how they are inadequate to rebut your original statement.

By the end of your paper, you should be able to unequivocally re-affirm your original position.

Your informed commentary and analysis would be ideal.

Purchase this Solution
Solution Summary

The solution shows the benefits of the use of social media on the Internet. It describes the reasons why the internet social media can be used as a potent source of information for businesses.

Solution Preview

The Internet social media can be a source of information for businesses.

United Press International (2012) noted that drivers posting to social media websites could help auto manufacturers find and identify vehicle defects, U.S. researchers say. Researchers at Virginia Tech's Pamplin College of Business suggest social media postings by consumers can be a source of useful information about vehicle safety and performance defects.

It said further that consumers rely heavily on the Internet for information about automobile safety and reliability, the researchers said, but in addition to being consumers of such information automobile users are also producers of such data, using traditional Internet media such as emails or online forms and, increasingly, social media tools such as bulletin boards, blogs, and Twitter.

ScienceDaily (2012) declared that automobile users are also producers of such information, using traditional Internet media (such as emails or online forms) and, increasingly, social media tools (such as bulletin boards, blogs, and Twitter).
Due to this it is, however, a daunting challenge for firms to process the "unstructured and dynamic" content of social media in order to detect the useful nuggets on vehicle defects that are buried among millions of unrelated or immaterial posts. So Abrahams and Fan sought to understand and prioritize the vast volume of consumer-produced automotive information and to ferret out and analyze the safety and performance issues.
Analyzing online discussion forums for owners of Honda, Toyota, and Chevrolet vehicles, the researchers developed and tested a decision support system that can be used to discover vehicle defects from social media posts across multiple automotive brands. A decision support system is a computer-based information system that helps managers make decisions (ScienceDaily, 2012).

Polsky (2012) explained that Facebook, YouTube, Twitter, and LinkedIn are just a few of the most used platforms that companies can now use to increase their visibility. Social networking sites are not only great to push products or services, but can be used to build communities of brand advocates. Through coupons, contests, promotions, and events, a company can build interactions and consumer loyalty to their brand.
There is no doubt that ...

Purchase this Solution
Free BrainMass Quizzes
Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

View More Free Quizzes
Related BrainMass Solutions

  • Social Media Use in Business

    569645 Social Media Use in Business Does the availability and use of social media on the internet really provide businesses with new and different useful information If so how? If not why?

  • Digital Divide: Ethical Issues in Social Networking

    It has been observed that excessive use of social media can even lead to depression and anxiety. Hence, the use of social media should be regulated and controlled in order to reap the benefit of this technology.

  • The internet as a social media: Fundamentally Changing Business

    424486 The internet as a social media: Fundamentally Changing Business Will the availability and use of social media on the Internet really induce businesses to change in fundamental ways? If so, how? If not, why not?

  • Innovative Technology

    Social Media & Mobile Internet Use among Teens and Young Adults. Millennials. Pew Internet & American Life Project. Kiesler, S. (2014). Culture of the Internet. Psychology Press. Dahlgren, P. (2013).

  • sustainable development research theories

    One of the major current trend occurring in the expansion of the current body of knowledge of sustainability is use of modern media such as internet and social media to make people aware about sustainable practices.

  • Technology's Influence on Society

    - Privacy is compromised - Six out of ten people worldwide use social networks and forums (Reaney,2012) Democracy in U.S. - Election decisions are significantly influenced by social media and information distributed on Internet - Personal promotional

  • How social media and the Internet induce business

    Below is a two-step approach you can use to develop a response to this question: Step 1: Define social media and list some social media outlets on the Internet Use web sources to define social media and put in your own words.

  • The Internet as social media: connectivity and immediacy. W

    398821 The Internet as social media: connectivity and immediacy. Will social media on the Internet really induce businesses to change in fundamental ways? The Internet as social media: connectivity and immediacy.

  • Outsourcing: Ethics

    Excellent targeting is possible by using social media. Some of the good practices on social media is to encourage sharing by customers, getting their reviews on your products, and understanding your audience.

View More Related Solutions