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Availability and Use of Social Media on the Internet

Does the availability and use of social media on the Internet really provide businesses with new and different useful information? If so, how? If not, why not?

Need 4 pages to get me started on this project. It is to be structured as a point/counterpoint argument, in the following manner. You are expected to:

Begin this paper by stating your position on this question clearly and concisely -- take one or the other position (either for or against formality), but not both!

Citing appropriate sources, present the reasons why you take this position. Be sure to make the most effective case you can.

Then present the best evidence you can, again citing appropriate sources, against your position -- that is, establish what counterarguments can be made in response to your original position.

Finally, review your original position in light of the counterarguments, showing how they are inadequate to rebut your original statement.

By the end of your paper, you should be able to unequivocally re-affirm your original position.

Your informed commentary and analysis would be ideal.

Solution Preview

The Internet social media can be a source of information for businesses.

United Press International (2012) noted that drivers posting to social media websites could help auto manufacturers find and identify vehicle defects, U.S. researchers say. Researchers at Virginia Tech's Pamplin College of Business suggest social media postings by consumers can be a source of useful information about vehicle safety and performance defects.

It said further that consumers rely heavily on the Internet for information about automobile safety and reliability, the researchers said, but in addition to being consumers of such information automobile users are also producers of such data, using traditional Internet media such as emails or online forms and, increasingly, social media tools such as bulletin boards, blogs, and Twitter.

ScienceDaily (2012) declared that automobile users are also producers of such information, using traditional Internet media (such as emails or online forms) and, increasingly, social media tools (such as bulletin boards, blogs, and Twitter).
Due to this it is, however, a daunting challenge for firms to process the "unstructured and dynamic" content of social media in order to detect the useful nuggets on vehicle defects that are buried among millions of unrelated or immaterial posts. So Abrahams and Fan sought to understand and prioritize the vast volume of consumer-produced automotive information and to ferret out and analyze the safety and performance issues.
Analyzing online discussion forums for owners of Honda, Toyota, and Chevrolet vehicles, the researchers developed and tested a decision support system that can be used to discover vehicle defects from social media posts across multiple automotive brands. A decision support system is a computer-based information system that helps managers make decisions (ScienceDaily, 2012).

Polsky (2012) explained that Facebook, YouTube, Twitter, and LinkedIn are just a few of the most used platforms that companies can now use to increase their visibility. Social networking sites are not only great to push products or services, but can be used to build communities of brand advocates. Through coupons, contests, promotions, and events, a company can build interactions and consumer loyalty to their brand.
There is no doubt that ...

Solution Summary

The solution shows the benefits of the use of social media on the Internet. It describes the reasons why the internet social media can be used as a potent source of information for businesses.