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MONITORS: Marketing Operations And Integration of E-business

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Please help with the following so I can complete the assignment:

The company's products [MONITORS] have been sold through retail outlets. E-business has really blossomed and some of your competitors have begun selling their products on the Internet. Senior management wants you to assemble a presentation to evaluate the current marketing operations and how the internet might be adapted to your current marketing operations.

As was discussed in the prior Discussion Board "The Vice President of Marketing has asked you to recommend changes in marketing strategies that will be necessary if the company converts into an e-business."

Your presentation should address current marketing operations and the integration of e-business into the company's marketing plans and current operations. Be innovative in your recommendations and base your recommendations on research.

For more information on creating PowerPoint Presentations, please visit the Microsoft Office Applications Lab. The task is 6-10 slides (not including the title, introduction, and reference slides) with speaker 200-250 words for each.

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This solution discusses integration of e-business into a company's marketing operations.

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E Business Option for Sweet Treats

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You have business experience than and need to investigate this opportunity. Starting an e-business, or expanding a current business into the Internet, involves as much planning and risk as starting or expanding a traditional business. Some of the things that you have to consider include:
? The cost of the technology.
? The design of the website.
? The marketing strategies you will use.
? The choices of what to sell and how to sell it over the Internet.
? The advantages of online communication with customers and suppliers.
? The risks of doing business on the Internet.
You start exploring alternatives and seek the advice of experienced e-business professionals. There is a lot to learn, and you have heard many stories about people who have started e-businesses (or traditional businesses) and end up failing because they did not have or follow a solid plan.
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Questions and the Internet.....
? Describe the new business environment that Sweet Treats Face will face online, discuss issues such as the current market, potential customers, the competition, how Sweetperform a SWOT analysis, etc
? What e-business model(s) would you suggest that Sweet Treats use and why?
? Describe several B2B technologies and applications that Sweet Treats could utilize as part of an e-business strategy.
? List some security concerns that Sweet Treats should address as it considers how to develop a web presence. What are the risks? How can they be lessened? Are you confident that the Internet is secure enough to handle these transactions for Grandma's Treats or other more information-sensitive businesses?
? Analyze the future of doing business on the Internet, where do you see the internet in 5 years, 10 years etc.?
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o How has what you learned benefited you currently and how will it benefit you in the future?

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