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Marketing tools that UPS Leverages

What kind of marketing tools does UPS use in each of the three Web sites?

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Marketing tools used by UPS

UPS provide services to business and consumers. They operate globally in more than 200 countries and provide delivery by land and by air, and they offer services at customer shipping centers, as well as online through UPS.com. They deliver an average of 13.2 million packages per day.

Using ecommerce

UPS redefined its core business and found ways to change its structure and processes, forming new businesses to take advantage of new opportunities. Through its dynamic website it caters to global clients. It has divided into various segments ...

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