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Electronic and Mobile Commerce Steps to Success

Everyday sales items purchased online like soaps, juices, shampoos, etc. have almost doubled between the year 2006 and 2010 and it is expected that these figures will keep doubling by 2014. A few years back, e-commerce was not expected to be what is now. It is clear that all businesses need to provide online services sooner or later to remain in the market. The same is true for mobile commerce.

In order to identify what businesses need to do to start their online presence, go over the background readings and any other elective readings you find useful.

When you have read the articles listed in the background material and any other relevant reading you could find, imagine that you want take advantage of the Internet and communication technologies for your business.

"Tools and skills needed to implement electronic and mobile commerce in businesses"

For this case, write a 4-5 page description of the steps businesses need to follow to create an online presence, the required skills and tools, and the opportunities and challenges of electronic and mobile commerce.

Solution Preview

Step 1
You should consider the tools required to set up an e-commerce business. Mobile commerce also uses similar tools. The e-commerce business begins with business planning. Business planning tools are required during the first stage of setting up an e-commerce business. Software is required to receive and make payment through the merchant banking account. A merchant account has to be set up with the bankers. In addition, it is necessary to get a shopping cart check out system. To get good class information, a web analytics solution is required. This gives access to the visitor's behavior. A tool to add a catalogue is required for e-commerce. Tools for customizing the shopping cart page are required. The next tool is a web-hosting company. A domain name registration and e-mail accounts are also required.

Step 2
The skills needed to implement electronic and mobile commerce in business begin with an extensive knowledge of the online environment. The electronic and mobile commerce business must be commercially driven and should have a clear understanding of the key online and mobile marketing priorities. Further, the e-commerce business must be able to manage a team. The skills require a good online vision. The business must have skills required to manage in an online environment.

The employees must have HTML/CSS skills. They must have web/cms technical skills. It must have skills in implementing PPC and SEO. There are several electronic and mobile commerce businesses that require android developing skills. Skills relating to publishing Apps in the market place are important for such businesses. The businesses must have OOD and analysis skills. The business should also possess Java programming skills. Electronic and mobile commerce businesses typically require skills ...

Solution Summary

Increasing online and mobile sales is discussed step-by-step in this solution. The response also has the sources used.