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Electronic and Mobile Commerce: Analysis

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Everyday sales items purchased online like soaps, juices, shampoos etc. have almost doubled between the year 2006 and 2010 and it is expected that these figures will keep doubling by 2014. Few years back, e-commerce was not expected to be what is now. It is clear that all businesses need to provide online services sooner or later to remain in the market. The same is true for mobile commerce.

In order to identify what businesses need to do to start their online presence, go over the background readings and any other elective readings you find useful.

When you have read the articles listed in the background material and any other relevant reading you could find, imagine that you want take advantage of the Internet and communication technologies for your business.

"Tools and skills needed to implement electronic and mobile commerce in businesses"

For this case, write a 4-5 page description of the steps businesses need to follow to create an online presence, the required skills and tools, and the opportunities and challenges of electronic and mobile commerce.

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Solution Summary

This solution discusses objective setting, planning, hosting plan, website, shopping cart, secret socket layer, merchant account, data security, driving website traffic, and analysis and improvement for electronic and mobile commerce. This solution is 1150 words.

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Setting objectives: To create an online presence the business or the business owner must set objectives. The market needs to be identified. In most cases a niche is selected. A special focus is developed. There should be a clear definition as to what the business wants to sell, how, and to whom. At this stage being specific helps the business be successful. It is at this stage the business must decide what service/product it wants to sell, from where it will source the service/product, what will be the pricing, the place where the product will be stored/service created, and the how the product will be shipped to the customers.

Planning: The next step requires a business plan that will work. At this step the viability of the business plan should be considered. The business viability, the potential of the market, feedback from investors, suppliers, and employees, and an action plan for managing the business once it is running should be evaluated.

Hosting Plan: A hosting plan has to be availed of. The business must consider reliability of the hosting service and uptime of the system. It must select the type of hosting and obtain the plan suitable for its product/service. It must evaluate server software, scripting software, and operating system. The hosting plan must support e-commerce. For example, the hosting plan must support a shopping cart application.

Website: The next step is to develop a website. The website must be easy to navigate; complement the service/product sold, and should be easy to checkout. The website should be perceived as trustworthy. The website should encourage customers to interact with it the website should complement the brand name. The design of website should match the service/product. The website should display the most popular products on the home page. The photos should be accurate, and attractive. Related services and products should be ...

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  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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