Intro to Electronic Commerce
Research the commercial applications of m-commerce in one of the following areas:
1. Financial services
2. Marketing and advertising
3. Travel and transportation
4. Human resources management
5. Public services
6. Health care
Develop a report that contains the following:
A. Product Services Overview
i. Briefly outline the evolution of the product/ service/ concept
ii. Define and Describe the underlying technology(ies)
iii. Describe the major advantages and disadvantages of the product/ service/ concept
B. Broad Market Overview
i. Outline the current market environment
ii. Describe the drivers for adoption/ growth
iii. Market inhibitors
C. Specific Market Applications
i. Describe the specific applications and the market segments at which they are aimed
ii. Identify and evaluate the potential opportunities for adaptations of the product/ service/ concept
Some sources that can be reviewed for this assignment include the following:
Please ensure that you appropriately cite all sources used in this report.© BrainMass Inc. brainmass.com October 16, 2018, 7:00 pm ad1c9bdddf
We will discuss about the increasing role of M-Commerce in Financial services. We will cover areas such as Mobile banking, Mobile payments/micro payments, which represents a major portion of the M-commerce in financial services industry.
Overview of M-banking:
Overview of Mobile Banking
The advancement of Internet has revolutionized the way the financial services industry conducts business. It has empowered organizations with new business models and new ways to offer 24x7 accessibility to their customers. The ability to offer financial transactions online has created new players in the financial services industry, such as online banks, online brokers and wealth managers who offer personalized services.
Over the last few years, the mobile and wireless market has been one of the fastest growing and most interesting markets in the world. It is still growing at a rapid pace. A recent study done by In-Stat/MDR claims that the number of mobile subscribers worldwide will reach 2 billion before the end of 2007. Mobile users have just started to fully utilize the data capabilities in their mobile phones. In Asian countries like India, China, Indonesia and Philippines, where mobile infrastructure is comparatively better than the fixed-line infrastructure and in European countries
where mobile phone penetration is very high (80% of consumers use a mobile phone), mobile phone banking is likely to appeal even more. This opens up huge market for financial institutions interested in offering value added services. With mobile technology, banks can offer a wide range of services to their customers such as doing funds transfer while traveling, receiving online updates of stock price or even performing stock trading while being stuck in traffic.
According to the German mobile operator Mobilcom, mobile banking will be the killer application for the next generation of mobile technology. Mobile devices, especially smartphones, are the most promising way to reach the masses and to create "stickiness" among current customers, due to their ability to provide services anytime, anywhere, high rate of penetration and potential to grow. According to Gartner, shipment of smartphones is growing fast, and should top 20 million units in 2006 alone.
The proliferation of mobile communications in countries around the world, especially the developing countries, has the potential to bring a wide range of financial services to an entirely new customer base, according to a new report commissioned by infoDev in partnership with the International Finance Corporation (IFC), and GSM Association.
Mobile enabled financial services, or m-Banking, can address a major service gap in developing countries that is critical to their social and economic development. In many developing countries, particularly in rural areas, access to financial services is limited. A large proportion of the population is excluded from formal banking systems and make payments entirely using cash, which is far less secure and flexible ...
We will discuss about the increasing role of M-Commerce in Financial services.
Market Research/ PEST analysis- Online travel portal
Create a comprehensive marketing plan for my start up Company: Travel Today
A well known travel agency that has been serving customers for 25 years, has experienced a slow down of business overast five years. they are of the belief that the internet has enbled customers to plan and book their own vacations. Their businee development department has begun researching possible alternative new product/service offerings with the idea of re-capturing some of their lost customers.
The marketing plan should include an introduction of the company you have selected, allowing the reader to understand the company, product/services, and any other pertinent details. marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, sociocultural, and technological environment will affect your company.
The format of this professional Marketing Plan is essay format.View Full Posting Details