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Can E-commerce replace Traditional Commerce

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Can e-commerce with all its advantages replace traditional commerce? Give examples and reasons to justify your response.

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Solution Summary

This solution discusses if e-commerce with all its advantages can replace traditional commerce. Examples and justification are included.

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E-commerce, in spite of its' many advantages, is unlikely to replace traditional commerce. Traditional commerce gives the consumer a chance to hold and touch the product, the tactile pleasure of deciding the quality of an object that cannot be sensed through e-commerce. Other senses are not engaged as well, including scent and sight. Customers can determine the exact color of an item in person. This is more difficult online. A segment of the ...

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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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