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Details: Your e-business plan won rave reviews not only from your brother but also from members of the business owner's group. Now they are approaching you to design plans for them.

Any business will tailor its marketing, products, and services to its intended audience. For each of the following potential e-business clients, if you were designing a website for only that one client and potential audience, what design or functional elements would you focus on or de-emphasize? Describe one feature that adds value to the business' partners, customers, or employees beyond what could be done in a traditional business.

Howard's Chess Sets: sells custom-designed, hand-carved chess sets
Whalen Clean and Tidy: provides cleaning services to local office buildings
Dea's Downline: Dea has a home-based business selling cosmetics, and she has 30 recruits selling cosmetics and crediting part of their sales to her. She wants to communicate new products, specials, and their commissions to them online.
In your own words, please post a response to the Discussion.

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Your e-business plan won rave reviews not only from your brother but also from members of the business owner's group. Now they are approaching you to design plans for them.

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Howard's Chess Sets: sells custom-designed, hand-carved chess sets

This is a business which is targeted at people who have a flair for arts, crafts, antiques and interior decoration objects. Thus, the product is aimed at a niche segment of art lovers and creative customers who always look for such exclusive products. Therefore, great attention needs to be paid towards the designing of the portal for such exclusive products. The website should be classic and exclusive, with an attractive home page as well as well designed inner links and pages to match the exclusivity of the product to be displayed over the website. The webpages should be given artistic appearance and the image of the product to be sold should be very clear and should contain special features such as 360 degree view of the product, zoom, etc. The image should be such that the customer should feel as if he is seeing the product in real life. Further, complete details about the products should be provided with all the specifications.

Further, there should be an option along with the product for customers to ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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