Share
Explore BrainMass

Creating a business internet strategy

E-commerce is the trend that most companies are going toward now a days. You are to select one business that does not already employ e-commerce and develop an Internet strategy for it. Most of the big corporations already use the Internet for business so you may have to think of something on a smaller scale, for example a local bike store by your house. Use the Internet and the library to research and analyze markets and competitors.

After selecting a business, you will need to answer the following questions:
1. What Internet business model would be appropriate for the company to follow in creating a Web site and why?
2. In what ways can the company benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?
3. In what other ways might the company use the Internet for its own benefit?
4. Prepare functional specifications for the company's use of the Web and the Internet. Include links to and from other sites in your design.
Prepare a list of technological specifications for implementation (i.e., what hardware and software are necessary to support your design)?

Attachments

Solution Preview

Hi, please find the enclosed task.

Best,

Task: Library Research
E-commerce is the trend that most companies are going toward now a days. You are to select one business that does not already employ e-commerce and develop an Internet strategy for it. Most of the big corporations already use the Internet for business so you may have to think of something on a smaller scale, for example a local bike store by your house. Use the Internet and the library to research and analyze markets and competitors.
After selecting a business, you will need to answer the following questions:
1. What Internet business model would be appropriate for the company to follow in creating a Web site and why?
2. In what ways can the company benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?
3. In what other ways might the company use the Internet for its own benefit?
4. Prepare functional specifications for the company's use of the Web and the Internet. Include links to and from other sites in your design.
5. Prepare a list of technological specifications for implementation (i.e., what hardware and software are necessary to support your design)?

Answer:
For this particular research, I have selected an automotive repair shop which not only repairs cars that need to be fixed, but also has a small sales section which sells tires and services related to tires such as mounting the tires, etc. I have based the answers on this automotive repair shop located in the near vicinity of my house.

1. What Internet business model would be appropriate for the company to follow in creating a Web site and why?

- Each Internet business model is based upon certain skills and incorporates a certain set of responsibilities. Each of the models offers a wide variety of benefit. We need to comprehend the kind of Web site functionality necessary for the different sites and particularly which factors can provide this certain competence so that we can get the assessment of our related expenditures. There are three most common Internet business models - product sales, service sales, and information delivery.

For ...

Solution Summary

For this particular research, I have selected an automotive repair shop which not only repairs cars that need to be fixed, but also has a small sales section which sells tires and services related to tires such as mounting the tires, etc. I have based the answers on this automotive repair shop located in the near vicinity of my house. Detailed answer to the given question along with references is given in the attached solution document.

$2.19