Explore BrainMass
Share

amazon.com

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

A strategic planning initiative for amazon.com and identify an initiative discussed in the organization's annual report.

You can find them all at:
http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-sec
However, I also attached the 2009 Annual report

Format on a WORD doc. and consistent with APA guidelines. Site references in text, and provide a reference page.

© BrainMass Inc. brainmass.com October 25, 2018, 2:41 am ad1c9bdddf
https://brainmass.com/business/e-commerce/amazon-com-311037

Attachments

Solution Preview

One of the strategic planning initiative for Amazon.com is acquisition of companies in related businesses to expand its product portfolio. In 2009, as discussed in the annual report, Amazon acquired Zappos.com to expand its product offering in categories like shoes and apparel.

Amazon's strategy to expand via related acquisitions allows the company to expand its footprint in the online retailing market by entering into newer product categories or expanding its existing product offerings for different categories. Zappos.com's acquisitions allowed Amazon to significantly enhance its shoe products portfolio and take advantage of Zappos existing customer base.

In the annual report, it was also highlighted by management that Amazon made significant additions to shoe and apparel offerings in terms of new product lines and thus, this strategic initiative perfectly supports such plans of the company. Amazon is no longer a company that ...

Solution Summary

A strategic planning initiative for amazon.com and identify an initiative discussed in the organization's annual report.

$2.19
See Also This Related BrainMass Solution

Amazon.com and Ethics

Using the current "amazon.com" Annual Report and SEC filings for the past two years, please analyze the following in 400 words :

Assess the role of ethics and compliance in "amazon.com" financial environment.

Describe the procedures that amazon.com has put in place to ensure ethical behavior.

Identify the processes amazon.com uses to comply with SEC regulations.

View Full Posting Details