Purchase Solution

amazon.com

Not what you're looking for?

Ask Custom Question

A strategic planning initiative for amazon.com and identify an initiative discussed in the organization's annual report.

You can find them all at:
http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-sec
However, I also attached the 2009 Annual report

Format on a WORD doc. and consistent with APA guidelines. Site references in text, and provide a reference page.

Purchase this Solution

Solution Summary

A strategic planning initiative for amazon.com and identify an initiative discussed in the organization's annual report.

Solution Preview

One of the strategic planning initiative for Amazon.com is acquisition of companies in related businesses to expand its product portfolio. In 2009, as discussed in the annual report, Amazon acquired Zappos.com to expand its product offering in categories like shoes and apparel.

Amazon's strategy to expand via related acquisitions allows the company to expand its footprint in the online retailing market by entering into newer product categories or expanding its existing product offerings for different categories. Zappos.com's acquisitions allowed Amazon to significantly enhance its shoe products portfolio and take advantage of Zappos existing customer base.

In the annual report, it was also highlighted by management that Amazon made significant additions to shoe and apparel offerings in terms of new product lines and thus, this strategic initiative perfectly supports such plans of the company. Amazon is no longer a company that ...

Solution provided by:
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution


Free BrainMass Quizzes
Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Lean your Process

This quiz will help you understand the basic concepts of Lean.