How the distribution channel affects marketing decisions? What happens if your distribution channels aren't right for this new product?© BrainMass Inc. brainmass.com June 3, 2020, 7:44 pm ad1c9bdddf
Distribution channel is a very important component of the overall marketing strategy of an organization and choice of the distribution affects every other marketing decision. For example, if the firm choses a distribution channel to reach the upper segment of the society only, the pricing policy needs to be adjusted to support that strategy. ...
How the distribution channel affects marketing decisions is determined. What happens if your distribution channels aren't right for this new product are given.