Virgin American is a low cost airline that commenced operations in 2007. The mission of the company, as stated on its website, is to reinvent domestic travel by providing unique amenities, high quality service, new planes and host of other facilities at affordable rates. In other words, the mission of the company has been to high value proposition to consumers flying in a low cost carrier and thus, establish unique positioning for itself in the low cost airline segment. The company differentiates itself by providing host of facilities and unique amenities to consumers that are usually not available in low cost carriers.
The vision of Virgin America is to redefine ...
Trace the history of Virgin American's direction (mission and vision) and strategy over its history. It also addresses its direction, business model and strategy today.