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Richard Branson, Virgin Group & Strategy

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Please, I really need your help. Can you please help me with this case study? Also, I attached the whole case study with some charts included. Please, I had to make the charts small to post it, so extend the charts larger so you could view it. I also add bullets to show different sections. Thanks in advance and I truly appreciate it.

Write a formal case analysis (5 pages) of "The Virgin Group in 2012." Use Wertheim's structure for case analysis. Pay particular attention to the choices of corporate strategy when outlining the causes of any problems identified. Identify creative recommendations for Richard Branson (a very creative person).

This more detailed case analysis requires the use of outside resources. Include in-text citations and references for at least two sources, not including the case itself.

Wertheim's Case Analysis and Problem Solving Model link -

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Hope this helps- good luck!

Richard Branson's Virgin Group is in many ways a victim of its own successful philosophy. Branson set out decades ago to upend traditional business, offering customers "value for money, good quality, brilliant customer service and innovation" (Case study, n.d.). In addition, the company works at being irreverent, thumbing its nose at tradition, in large part to gain publicity and notoriety. Adding fun into the mix further helps customers identify with the brand. Branson has been able disrupt industries, through the use of novel business ideas. The Virgin Group's successfully competes in "sectors ranging from holidays and health & wellness" (The Virgin Group, 2013).
The case study uncovers an issue, however, that the organization is widely diverse, following atypical procedures in financing and management. Thus, while the company is able to gain a great deal of publicity through its flamboyant innovative strategy, it has deviated from tradition and operates hundreds of companies under a corporate umbrella without a clear profitability or management model. This causes concern over the organization's ability to manage the separate businesses and maintaining an overall profitable picture for the company as a whole.
Branson and his team of executives run the Virgin Group as a series of diversified businesses, in an "informal, freewheeling management style" (Case study, n.d.). There is some question as to the ability of the organization to continue in this manner as it expands into more business opportunities, most seemingly chosen randomly rather than some having a linkage to a particular core competency of the operation. The company thrives on flying in the face of tradition, with Branson treating the business, seemingly, as a game of pretend, complete with dress up costumes. Yet, the results have been inspiring. Branson has built himself and the Virgin brand into household names, transforming industries in the process. The company refuses to focus on one business, one industry, or even one management style. Each business is allowed to run on its own, within the group. The businesses are "empowered to run their own affairs" (Case study, n.d.), helping share best practices with each other as needed, and focusing on "shared ideas, values, interests and goals" (Case study, n.d.).
Branson has been the driving force for the group, since its inception, with the organization's management and financial practices largely a reflection of Branson's own personality. The entrepreneur consciously focused on having multiple smaller companies, rather than a conglomerate, stating that when a "company got to a certain size; he'd break it into parts" (Ankeny, 2013) to maintain a fine balance of excitement, drive for success, and motivation. This results in a complex web of companies, however, ...

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This detailed, APA formatted solution,complete with references and in-text citations is the result of a case analysis utilizing Wertheim's structure reviewing "The Virgin Group in 2012."

See Also This Related BrainMass Solution

Virgin Atlantic - Strategic Audit

Virgin Atlantic

Virgin Atlantic is a relatively young airline, and yet it succeeds to compete quite well on the market.

Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit:

1. Analysis of Strategic Factors Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Strategy) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file from your word written assignment. No comments are needed on the IFAS and the EFAS tables, but certainly one is needed on the SFAS table that is the main subject of the assignment (You will submit one Excel file that will include three separate sheets, one for the IFAS, one for the EFAS and one for the SFAS). As reminder two files are to be submitted: One Excel file (counting for three pages) and one word file (up to seven pages double spaced).

You will be graded on your knowledge of the software, on your ability to communicate in writing and present your arguments, and on your knowledge of math in building the tables.

2. Strategic Alternatives and Recommended Strategy

Here you will be graded on your ability to analyze economic, social and financial data to justify your available strategies and the one(s) you recommend.

3. Implementation

Describe the implementation of the strategy (ies) you recommended.

4. Evaluation and Control

How do you evaluate the performance of your implementation.

For a sample outline of a Strategic Audit review Appendix 15.C in your text (pages 371-375).

Please submit your assignment.

Instructor Comments:
This is a big project...worth 20% of your entire course grade! As such, you want to get started on this as early as possible...especially considering you probably have another course this term, and you have busy lives... I need to emphasize the need for a conversational style, paragraph-oriented paper...DO NOT use the outline and write short statements, rather use the outline as a guide...start with Section V, Analysis of Strategic Factors (pg. 374). For section V, you complete a basic EFAS and IFAS table, then use those as a basis to create an SFAS table (please see text for example). Your alternatives (directional, portfolio, or parenting strategies) in Section VI should flow from your Section V SFAS. The biggest area I see students struggle is in Sections VII and VIII which are implementation and evaluation/control. These sections are based on your assigned reading for this week. As such you should include some examples from the readings in these sections. Best wishes!

P.S. I should see two files submitted: One in MS Word containing the written portion, and one file in MS Excel, which will contain three sheets - the EFAS, the IFAS, and the SFAS.

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