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    Customer Satisfaction, Managing Suppliers

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    What is customer satisfaction and how do you get it? Also, how do you manage suppliers?

    © BrainMass Inc. brainmass.com October 1, 2020, 6:31 pm ad1c9bdddf

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    Customer Satisfaction

    Customer Satisfaction is the difference between the customer's expectation from a product or service and what is delivered by the manufacturer/marketer/service provider. Thus it is basically the perception of customer about product or service delivery quality, features and how much value the customer derives out of it in return for the price that customer pays to the marketer / manufacturer / service provider.

    Gaining Customer Satisfaction

    Firms can achieve greater customer satisfaction by providing better product features, ...

    Solution Summary

    This posting provides defintion of customer satisfaction, how to get and it and how to manage suppliers