Business Strategy and Corporate Social Responsibility

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Role of Manufacturing Activities:

According to the case, Esquel a yarn-dyed woven cotton fabric firm has established different manufacturing facilities in-house that helped it to maintain its product quality (McFarlan, Kirby & Manty, December 17, 2008). There are various aspects that can be used to evaluate the role of in-house manufacturing activities in the success of Esquel. These are as follow:

Flexibility in production: Owning of vertical supply chain has assisted the company to ensure a flexible movement of its production related activities without compromising with the quality. In this manner, bringing the manufacturing activities in-house has helped the company to sustain its product and service quality.

Cost effective production: Establishment of low-emission coal-fired power station in-house has also helped the company to address the issue of occasional power shortage (Mcfarlan, Kirby & Manty, December 17, 2008). By managing the movement of heavy equipment with proper supply of power, the company has maintained high quality of its product and service offerings.

Technological advancement: By bringing in-house manufacturing activities, the company has attained a managed and balanced production and operations. A managed business has assisted the company to implement in the technology advancement through the use of RFID. In this way, the company in-house manufacturing activities have assisted Esquel to maintain the quality of its product and service offerings (Mcfarlan, Kirby & Manty, December 17, 2008).

Initiatives:

Esquel has also executed some other initiatives apart from the in-house manufacturing activities to maintain the high quality of product and service offerings. These are as follow:

Environmental Protection: Practices to protect the environmental resources is another initiative followed by Esquel (Mcfarlan, Kirby & Manty, December 17, 2008). The use of low-emission coal-fired power stations has ...