Describe how organization maintains or attempts to maintain competitive advantage. What do they do well? What improvements could they make? Support your answer.© BrainMass Inc. brainmass.com October 25, 2018, 8:24 am ad1c9bdddf
Competitive advantage is defined by Zimmerer and Scarborough (1998) as the aggregation of factors that sets a company apart from its competitors and gives it a unique position in the market. This definition indicates that competitive advantage may be a result of the resources, efforts, and strategies of a company that provide in an edge over the other players in the industry.
How it is attained
Zimmerer and Scarborough further noted that building a competitive advantage is a result of strategic thinking. To attain it, a company must establish a plan for creating a unique image in the minds of the potential customer.
The said unique image may not necessarily be the whole aspect of the product. It may only be one aspect that makes the product unique in the industry. If it were a tangible product, it could be durability or life span of the product that is longer than ...
The expert describes how organization maintains or attempts to maintain competitive advantages. What improvements could be made is determined.
Using your readings, the Library, and the Internet, write responses to each of the following:
1.What is your impression of the operation of HP?
2.Conduct a SWOT Analysis of HP to be submitted in an MS Word table.
3.Define competitive advantage and competitive strategy. Does HP have a competitive advantage and/or a competitive strategy? Justify your answer.
4.Choose one HP product (http://www.hp.com/hpinfo/newsroom/index.html?mtxs=corp&mtxb=3&mtxl=4). Describe the components of this product value chain.
5.What strategic alternatives are open to HP? Explain and justify your answer.
Please submit your assignment.
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