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    Categories in Leveraging Competitive Advantage

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    Examine the home page of Anheuser-Busch InBev and explore the six categories in leveraging competitive advantage that helped the company become the number one brewer in the world.

    Six Categories of Advantage:

    Customer Market
    Business System/Value Chain

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    Solution Preview

    1. Customer Market
    Anheuser-Busch InBev has the No. 1 or No. 2 position in over 20 key markets around the world. Every minute of every day, people somewhere in the world are drinking a beer that comes from Anheuser-Busch InBev. The company has operations in America, Europe, and Asia-Pacific and has 48.8% share of the market. The next closest competitor, SABMiller, has less than 20% share domestically.
    2. Products/Services
    ABI is one of the world's largest brewers based in Belgium. The company has a portfolio of more than 300 brands including Budweiser, Stella Artois, Beck and Leffe. This is far greater than portfolio offered by any competitor.

    3. Business system/value chain
    ABI has expanded the use of existing locally-deployed sourcing ...

    Solution Summary

    The solution explores different categories in leveraging competitive advantage.