Explore BrainMass

Categories in Leveraging Competitive Advantage

Examine the home page of Anheuser-Busch InBev and explore the six categories in leveraging competitive advantage that helped the company become the number one brewer in the world.

Six Categories of Advantage:

Customer Market
Business System/Value Chain

Solution Preview

1. Customer Market
Anheuser-Busch InBev has the No. 1 or No. 2 position in over 20 key markets around the world. Every minute of every day, people somewhere in the world are drinking a beer that comes from Anheuser-Busch InBev. The company has operations in America, Europe, and Asia-Pacific and has 48.8% share of the market. The next closest competitor, SABMiller, has less than 20% share domestically.
2. Products/Services
ABI is one of the world's largest brewers based in Belgium. The company has a portfolio of more than 300 brands including Budweiser, Stella Artois, Beck and Leffe. This is far greater than portfolio offered by any competitor.

3. Business system/value chain
ABI has expanded the use of existing locally-deployed sourcing ...

Solution Summary

The solution explores different categories in leveraging competitive advantage.