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First Mover Advantages/Disadvantages

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Evaluate first mover advantages and disadvantages relative to time as a competitive advantage. What is the most significant lesson that can be learned with regard to first movers and their role in maintaining a competitive lead?

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A Tactic is a specific operating plan detailing how a strategy is to be implemented in terms of when and where it is to be put into action. This problem relates to timing tactic that is when to compete.

The first company to manufacture and sell a new product or service is called first mover or pioneer. Some of the advantages of the first mover are:
1. Company is to establish a reputation as an industry leader, move down the learning curve to assume the cost leader position and earn temporarily high profits from buyers who value the product or service very highly.
2. A successful first mover also seethe standard for all subsequent products in the industry. A company that sets the standard locks in customers and is then able to offer further products based on that standard. Microsoft was able to do this in the software with its Windows garnered over 80% of the operating system market.
3. It may ...

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First Mover Theory or Late Mover Theory

See the attached file.

The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace.

Management has called a meeting to discuss which way to go. They want to know if they should follow the "first-mover" theory or "late-mover" theory. You have been assigned the task to develop a neat and organized report for this meeting that will give evidence that describes and discusses either supports or disagrees with these theories. You may use the Library or other Web resources to find more information on these terms as well as examples to support your position.

As a new consultant, you really don't know much about the company involved, the potential products that the managers want to discuss in their meeting, nor the personalities of the managers who will be attending the meeting. The very best that you can really do within the given scenario is to thoroughly and factually explore both of these theories in your report as input for their discussion during the remainder of the meeting.

You should provide an unbiased comparison of the two theories.

Identify at least four advantages and four disadvantages for each theory and comprehensively show how each advantage or disadvantage affects the use of that theory (a minimum of 16 pros/cons in all).
Identify at least four examples of real firms who have been successful and four examples of real firms who have been failures using each theory (a minimum of 16 real firms in all).
Provide a definitive and unbiased recommendation of which theory to use. You should provide the specific attributes which constitute the most advantageous context in which the chosen theory operates and justify your recommendation with researched support, logic and examples

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