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Change Initiative at Marriott International

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Part 1: Change Initiative: Creating Vision
Evaluate the current forces driving change in a field or industry. As a leader, or considering the role of a leader, assess an organization and evaluate how well it is responding to the forces, and identify where there is a need for change. Develop a vision to inspire this change. Include the following:
• Describe an organization, include the organization's mission, and identify the various stakeholders.
• Identify the external and internal forces that drive organizational change in the field or industry. Explain the origin or reason for these internal or external driving forces. Explain how these forces directly affect the viability of the organization.
• Choose one of the driving forces. Describe the specific issues this driving force creates, or will potentially create, for the organization or department.
• Propose the steps needed for the organization or department to respond to this driving force.
• Predict how employees at various levels in the organization will respond to the proposed change initiative.
• Develop a vision for change. Describe how this vision correlates with the organization's mission, and how you will present this vision to internal stakeholders.
• Predict how you think the vision will assist internal stakeholders in supporting the change initiative. Identify potential considerations posed by stakeholders and discuss how you will respond.

Part 2: Change Initiative: Develop a Change Model
Research the various change models used by organizations today. After assessing these models, create a change model conducive to a field, and that will work within the organization's culture. This model should serve to implement a strategic process that can help the organization integrate a change and respond to the internal or external driving forces that affect organizational success.
Create a visual representation of the model using a graphic organizer of your choice (flow chart, concept map, etc.). The design of the model will be unique and relevant to the organization, based on a critical analysis of its culture and behavior. However, the model must demonstrate the necessary steps for realistic implementation. The model will be assessed on the quality of strategic implementation you design, the support you present for the model, and inclusion of the following concepts:
• Methods to evaluate the need for change
• Approach and criteria for choosing individuals or teams necessary for a change initiative
• Communication strategies
• Strategies to gather stakeholder support and overcome resistance
• Implementation strategies
• Sustainability strategies
Once you have created the model, prepare a 15-20 slide PowerPoint presentation to present the model and demonstrate how this model is relevant to the organization and why it will work well within the organization's culture. In conclusion, discuss why this model will lead to sustainable change when most change initiatives fail.

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The solution provides guidance on how a new change initiative shall be implemented at Marriott International.

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Part 1: Change Initiative: Creating Vision
Introduction
The paper aims at creating a vision for change initiative for Marriott International and how to implement this vision within the organization and for this purpose, the paper proposes an organizational change model to implement the new perspective.
Marriot International Inc. is popular for its chain of hotels worldwide and was started by J. Willard Marriott and his wife Alice starting with A&W root beer brand in 1927 which later on in 1956 was converted into hotels business by the founder's son named Bill and over the next 25 years, it became a diversified business (Marriott Inc. 2020: n.d.). The hotel chain is operating worldwide under various brand names such as Marriott, Courtyard, Bvlgari, Ritz Carlton, Fairfield Inn, Renaissance etc. (Marriott Inc. 2020: n.d.). The mission of Marriott International as ingrained in its statement of core values is to pursue excellence, put people first which means taking care of its associates (its employees) and the associates shall take care of employees, acting with integrity and serving the world (Marriott Inc. 2020: n.d.). The major stakeholders of Marriott International includes its shareholders, employees, customers, corporate clientele, suppliers, franchise partners and the central, state and local governments in different countries worldwide.

Driving forces at Marriott International
The most prominent internal force that drives the organizational change for Marriott International is its employees. The employees have an excellent perspective towards the organization and have a very strong positive word of mouth and have a great confidence in organizational leadership. This is evident from the fact that 81% of the employees recommend the company to a friend and 93% of the employees approve of the CEO Mr. Arne Sorenson on galssdoor.com, an employee review and ratings website (Glassdoor, 2020: n.d). The overall rating of the company on the website is 4.1 out of 5, wherein culture and values and career opportunities within the organization are found to have highest rating (Glassdoor, 2020: n.d). But the impact Corona virus pandemic is impacting its business outlook as only 54% employees believe in its positive business outlook (Glassdoor, 2020: n.d). The visionary leadership with a strong focus on customer satisfaction through employee satisfaction to drive its business builds a long-term viability for the organization as the company is into a service business and focus on service providers shall lead to a long term brand building of the organization. Another internal driving force for Marriott is its focus on customer satisfaction for which the company has been strengthening its information systems with an aim to be a leader in business analytics leveraging data to strengthen its revenue management capabilities by analysis of customer satisfaction (Dallemand, 2019: Dec. 22).
The external forces that are dragging ...

Solution provided by:
Himanshu Mahobia, MBA
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  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
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