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Communications Process- Promotions

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Mary owns and operates a small business that provides accounting and tax preparation services for individuals. I need to describe what a Mary does, in terms of components of the communications process, when she advertises her business in the local newspaper. Providing examples of actions associated with this promotions (advertising) that illustrate all the parts of the communications process.

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Solution Summary

Communications processes for promotions are discussed. The tax preparation services for individuals are provided.

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The communication process of advertising her business in the local newspaper starts with the decision of chosing the correct newspaper to communicate about the business. Mary needs to chose the paper which is most read by business owners and family heads who are responsible for filing the taxes. The idea is to make the busines visible to the right audience.

The second most important decision with respect to the communication process via this medium is the choice of the location of the ad in the newspaper alongwith the other important factors such as frequency of advertisement as well as days of the week in which ads will be inserted. This is important in the sense that ad should be easily visible to the right audience and should ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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