Explore BrainMass
Share

The ethics in marketing

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

I have to find an article from a business magazine or journal that deals with ethics issues in marketing.
1. Name of magazine/journal, date of issue, author, and page number.
2. Include a two paragraph detailed synopsis of the article.
3. How could the marketer solve or end this ethical situation? Be sure to provide specific examples of how the marketer could do this.

© BrainMass Inc. brainmass.com October 25, 2018, 7:08 am ad1c9bdddf
https://brainmass.com/business/business-philosophy-and-ethics/the-ethics-in-marketing-491866

Solution Preview

1. http://www.businessweek.com/managing/content/oct2010/ca20101029_631610.htm#2
BusinessWeek online edition, October 20th 2010, Andrew Winston page 2, (originally printed in Harvard Business Review

2. This interesting 2010 article "Green Marketers Are Still Sinning" is about how "going green" concerning the items it sells was at the time of its publication date (and in my mind still is) something many, many companies are trying to sell more and more of mainly for the sake of image. The article surmises that while this is occurring because there is really no true way to substantiate whether or not something is green (no standards based code yet), some things are or ...

Solution Summary

I have to find an article from a business magazine or journal that deals with ethics issues in marketing.
1. Name of magazine/journal, date of issue, author, and page number.
2. Include a two paragraph detailed synopsis of the article.
3. How could the marketer solve or end this ethical situation? Be sure to provide specific examples of how the marketer could do this.

$2.19
See Also This Related BrainMass Solution

Marketing Ethics Characteristics: implications and examples

Identify two characteristics that make marketing ethics special (different from accounting ethics), and explain the implications of these unique characteristics on the ethics of marketing decisions. Give examples to illustrate.

View Full Posting Details