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Ethics Regarding Promotional & Marketing Strategies

Think about your own consumer response to promotional strategies of a specific product that rely on vague terms, or unsubstantiated claims to attract their target market. In at least 300 words, please address the following:

What is the product and it's promotional claim(s)?

Now, question the assumptions that you or you can see a consumer easily making about the product based on the promotion.
What are the assumptions?

What is the truth about their promotion?

What are your thoughts on where the line is ethically as far as developing promotional strategies are concerned? Please support your thoughts with discussion.

Solution Preview

Kashi, GoLean Crunch! is advertised based upon its nutritional claims of having "as much protein as an egg and Kashi 25 years of NO High Fructose Corn Syrup. One makes the assumption that this "naturally sweetened multi grain cluster cereal is healthy and a good way to start the morning. Even the name implies a low calorie choice with "GoLean. However, when one compares the calories in a serving size of Kashi GoLean Crunch! to a serving of Lucky Charms, it is surprising to discover that Kashi is almost twice as caloric as the Lucky Charms (190 calories ...

Solution Summary

This solution cites an example of a product and its' promotional claims, consumer assumptions, truth about the promotion strategies, and the ethics involved.