Purchase Solution

Ethics Regarding Promotional & Marketing Strategies

Not what you're looking for?

Ask Custom Question

Think about your own consumer response to promotional strategies of a specific product that rely on vague terms, or unsubstantiated claims to attract their target market. In at least 300 words, please address the following:

What is the product and it's promotional claim(s)?

Now, question the assumptions that you or you can see a consumer easily making about the product based on the promotion.
What are the assumptions?

What is the truth about their promotion?

What are your thoughts on where the line is ethically as far as developing promotional strategies are concerned? Please support your thoughts with discussion.

Purchase this Solution
Solution Summary

This solution cites an example of a product and its' promotional claims, consumer assumptions, truth about the promotion strategies, and the ethics involved.

Solution Preview

Kashi, GoLean Crunch! is advertised based upon its nutritional claims of having "as much protein as an egg and Kashi 25 years of NO High Fructose Corn Syrup. One makes the assumption that this "naturally sweetened multi grain cluster cereal is healthy and a good way to start the morning. Even the name implies a low calorie choice with "GoLean. However, when one compares the calories in a serving size of Kashi GoLean Crunch! to a serving of Lucky Charms, it is surprising to discover that Kashi is almost twice as caloric as the Lucky Charms (190 calories ...

Solution provided by:
Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Mix with Company Example

    Operating a marketing mix entails numerous decisions regarding the elements of the marketing mix; products, pricing, distribution and promotional strategies. Decision-making skills are also compulsory for the connection between these elements.

  • Analysis of Hyundai Corporation

    Operating a marketing mix entails numerous decisions regarding the elements of the marketing mix; products, pricing, distribution and promotional strategies. Decision-making skills are also compulsory for the connection between these elements.

  • Elements of Marketing

    In today's era, Mercedes uses both traditional marketing channels as well as modern marketing channels such as web and internet for its promotional and branding strategies.

  • Product Positioning

    Marketing & PR ? Marketing Strategies www.businessburrito.com/positioning-statement.htmlwww.lifeclever.com/how-to-write-a-positioning-statement/ This posting gives you an in-depth insight into Product Positioning.

  • Financial Management

    So, every organization should keep pace with good marketing strategies. In this paper, we will discuss about certain marketing strategies for a health care organization. These will be few promotional strategies for the firm.

  • 1. Fisher Price Company, long known as a manufacturer of chi

    The company can then adjust their promotion strategies as needed. 2. How can public relations be used by Firestone and Ford following investigations into complaints regarding tire failure?

  • Promotion Strategy

    They continuously review their marketing strategies so as to earn greater market share.

  • Marketing

    So, they form an important aspect for marketing. After discussing the concept, we have to move further and we will make a discussion regarding 'Suitable Promotional Schemes and Place'. // Ans.3 Strategic Market Planning is a wide concept.

  • Promotional push strategies

    246971 Promotional push strategies and promotional pull strategies What are the similarities and differences between promotional push strategies and promotional pull strategies?

  • Promotional push strategies and promotional pull strategies

    Marketing Management by P.Kotler 2. www.indiainfoline.com This explains the similarities and differences between promotional push strategies and promotional pull strategies

View More Related Solutions