Total Quality Management: STM's Strategy
Not what you're looking for?
Reading: Oakland, J. S. (2003) TQM: text with cases (Case Study 4, pp. 379-389). 3rd ed. Oxford: Butterworth-Heinemann. 1.
Evaluate the effectiveness of STM's strategy of combining as many existing initiatives as possible in order to simplify their approach to TQM. Do you believe this approach could be applied effectively in your company or another you know well? Explain your answers with examples.
I am looking for 550-750 words to help me get started on this question. I would also like three academic sources.
Purchase this Solution
Solution Summary
This detailed solution is based on the Oakland text, Total Quality Management, and evaluates the effectiveness of STM's strategy of combining as many existing initiatives as possible in order to simplify their approach to TQM. It explains if this approach could be applied effectively in a company and provides examples. Includes APA formatted references.
Solution Preview
ST Microelectronics (STM) was faced with the problem of needing to increase sales and market share rapidly while reducing the number of production sites and the number of employees. The company began a TQM initiative based on the European Foundation for Quality Management model. Based on this, in order to successfully implement the program, the company identified key components, which included "organization, common framework, local initiatives, cultural change, mechanism, and policy deployment" (Oakland, 2003). Importantly, it was determined that the program needed to be driven from by example, from the top down. The company revised its mission statement and set up a budget to and total quality management support group to properly support the initiative. Following the publication of the mission statement, more information was issued throughout the company to ensure that its objectives, guiding principles, statement of the future and TQM principles were clear to employees worldwide. This resulted in corporate goals being turned into local goals, training employees to ensure they had the proper skills to execute the needed programs, and recognizing achievement as it was made. Furthermore, greater communication to encourage "cross-fertilization" was encouraged.
It is interesting to note that different factions of the ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Learning Lean
This quiz will help you understand the basic concepts of Lean.
Motivation
This tests some key elements of major motivation theories.
Transformational Leadership
This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.