Share
Explore BrainMass

Total Quality Management: STM's Strategy

Reading: Oakland, J. S. (2003) TQM: text with cases (Case Study 4, pp. 379-389). 3rd ed. Oxford: Butterworth-Heinemann. 1.

Evaluate the effectiveness of STM's strategy of combining as many existing initiatives as possible in order to simplify their approach to TQM. Do you believe this approach could be applied effectively in your company or another you know well? Explain your answers with examples.

I am looking for 550-750 words to help me get started on this question. I would also like three academic sources.

Solution Preview

ST Microelectronics (STM) was faced with the problem of needing to increase sales and market share rapidly while reducing the number of production sites and the number of employees. The company began a TQM initiative based on the European Foundation for Quality Management model. Based on this, in order to successfully implement the program, the company identified key components, which included "organization, common framework, local initiatives, cultural change, mechanism, and policy deployment" (Oakland, 2003). Importantly, it was determined that the program needed to be driven from by example, from the top down. The company revised its mission statement and set up a budget to and total quality management support group to properly support the initiative. Following the publication of the mission statement, more information was issued throughout the company to ensure that its objectives, guiding principles, statement of the future and TQM principles were clear to employees worldwide. This resulted in corporate goals being turned into local goals, training employees to ensure they had the proper skills to execute the needed programs, and recognizing achievement as it was made. Furthermore, greater communication to encourage "cross-fertilization" was encouraged.
It is interesting to note that different factions of the ...

Solution Summary

This detailed solution is based on the Oakland text, Total Quality Management, and evaluates the effectiveness of STM's strategy of combining as many existing initiatives as possible in order to simplify their approach to TQM. It explains if this approach could be applied effectively in a company and provides examples. Includes APA formatted references.

$2.19