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    Statistics: Quantitative or Qualitative Research Method

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    What are the reasons behind picking a certain research methods (quantitative and qualitative) over the other?

    Approx. 100 to 150 words.

    Please include and references

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    https://brainmass.com/business/business-management/statistics-quantitative-qualitative-research-method-571840

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    Hope this helps- please let me know if you have any questions.

    A researcher chooses the research method based on "the nature of the research problem and questions that will be asked to address the problem (and accompanying review of the literature that establishes the importance of the problem" (Creswell, 2011). Quantitative research has the characteristics of describing a research problem through the relationship of ...

    Solution Summary

    This solution explains the reasons behind picking a certain research methods (quantitative and qualitative) over the other. Includes APA formatted reference.

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