Share
Explore BrainMass

Starbucks' Mission, Vision and Values

What is the Mission, Vision and Values of Starbucks? How has this contributed to its success?

Solution Preview

1. What is the Mission, Vision and Values of Starbucks? How has this contributed to its success?

"Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment -- primarily through its company-operated retail stores. In addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets. Additionally, Starbucks produces and sells bottled Frappuccino® coffee drink and a line of premium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company" (http://www.starbucks.com/aboutus/overview.asp).

As listed on the Starbucks website:

Mission: To inspire and nurture the human spirit? one person, one cup, and one neighborhood at a time.

Vision: To establish Starbucks as the most recognized and respected brand in the world.

Starbucks meets this mission through the following principles and values, which add to their success, are as follow. ...

Solution Summary

This solution identifies the Mission, Vision and Values of Starbucks and describes how this has contributed to its success.

$2.19