Purchase Solution

reporters, publications, and electronic media

Not what you're looking for?

Ask Custom Question

I would like to know what reporters, publications, and electronic media (television and radio) regularly- pick a profession, company, or industry that interests you and research the reporters that cover it. What are the names of the reporters who have written stories about it? How long have they been in the business and what other publications or television or radio stations have they worked for? What are the types of stories that interest them? Why? Do the reporters have beats (i.e., an area that he or she regularly covers)? What other kinds of stories have the reporters that you've researched been assigned to that are not about that company or industry? Why do you think they work on such other assignments? What are the reporters' phone numbers or e-mail addresses (available on most newspaper and television Web sites)? How do they prefer to be contacted (phone, e-mail, fax, snail mail--again the information is often on the Web site)?

Remember to think beyond your local community. There are trade journals, for example, that many companies would rather have stories in than in their local newspapers. I'm not looking for quantity (a lot of reporters), I prefer quality. Pick two or three reporters or publications (or combinations thereof) and provide some meaningful information about them. In the response to the above question(s), please elaborate and provide background. In other words do a mini-biography of the reporters and publications you've researched. Tell me why they are good reporters and media to target for your public relations efforts.

Purchase this Solution
Solution Summary

I would like to know what reporters, publications, and electronic media (television and radio) regularly- pick a profession, company, or industry that interests you and research the reporters that cover it.

Solution Preview

For the purpose of our assignment, I will chose the technology industry with special focus on Silcon Valley, which is the hub of Technology industry. The first journalist or reporter who regularly covers this industry is CNBC's Silicon Valley Bureau Chief Jim Goldman.

Jim Goldman was named CNBC's Silicon Valley Bureau Chief in Nov. 2003. He is responsible for coordinating all Silicon Valley and Northern California business and technology news for the network, both as an on-air reporter and producer. He is also a frequent contributor to the weekend editions of "NBC Nightly News."

Goldman comes to CNBC after opening TechTV's Silicon Valley Bureau in 2001 and serving as the network's Silicon Valley Bureau Chief for two years. He covered technology news all over the United States, Australia, and Mexico. His report on a Florida-based chipmaker led NASDAQ to halt trading in its shares and federal investigators to expand their probe into the company's products. Goldman's reports were regularly seen on CNN and ABC News.

Prior to TechTV, he served as technology correspondent for ABCNews in New York where his reports could be seen on Good Morning America, World News Weekend, World News Now, and World News This Morning. Goldman was also a frequent guest on the ABCNews Radio Network.

He has been recognized with several national business journalism awards, and was named by Adweek magazine as one of the nation's top two most influential broadcast business/technology journalists in 2003. ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Income Streams

In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

View More Free Quizzes
Related BrainMass Solutions

  • Media Relations Strategies and Publicity

    Send press releases regularly to newspapers, magazines, trade publications, business journals, newsletters and online publications.

  • Take a recent crisis and identify how reporters used hash tags

    620969 Take a recent crisis and identify how reporters used hash tags Please take a recent crisis and identify how reporters used hash tags (#) to follow, report, or locate a source for a story.

  • Validity of Media Resources

    578479 Validity of Media Resources How can one determine the validity of a source, determine whether reporters achieve a balance between the need to gather information (the public's right to know) and sensitivity toward victims (the right of privacy)?

  • Huffman Trucking Company PR Campaign Strategy

    Reporters, editors and producers are hungry for news, and they often depend on releases to tip them off to new and unusual products and companies, trends, tips and hints, and other developments.

  • Analysis of Court reporters business

    Digital storingof supporting documents and realtime testimony.
    3. Standardized electronic transcripts and use of management software
    4. Online repositiory to search and purchase federal transcripts.
    5.

  • Researcher bias in the news media

    The problem is that reporters simply cannot process the information and summarize it well because is it not a topic the reporter is well-versed in.

  • Elements of a PR campaign?

    Editorial staffs change on a regular basis, and reporters often shift "beats" (what they cover). Be sure to review your media list every 4-6 months to keep it up to date.

  • adding a survey questionnaire to this project

    One example of a traditional media company that has succeeded in this transition by focusing on electronic viewing through high-quality product design, is the Washington Post.

  • Effective Commincation Case Study Analysis

    Some other effective tools of PR are social media, such as social networking sites, newsletters and public conferences, meetings, electronic media etc.

View More Related Solutions