I would like to know what reporters, publications, and electronic media (television and radio) regularly- pick a profession, company, or industry that interests you and research the reporters that cover it. What are the names of the reporters who have written stories about it? How long have they been in the business and what other publications or television or radio stations have they worked for? What are the types of stories that interest them? Why? Do the reporters have beats (i.e., an area that he or she regularly covers)? What other kinds of stories have the reporters that you've researched been assigned to that are not about that company or industry? Why do you think they work on such other assignments? What are the reporters' phone numbers or e-mail addresses (available on most newspaper and television Web sites)? How do they prefer to be contacted (phone, e-mail, fax, snail mail--again the information is often on the Web site)?
Remember to think beyond your local community. There are trade journals, for example, that many companies would rather have stories in than in their local newspapers. I'm not looking for quantity (a lot of reporters), I prefer quality. Pick two or three reporters or publications (or combinations thereof) and provide some meaningful information about them. In the response to the above question(s), please elaborate and provide background. In other words do a mini-biography of the reporters and publications you've researched. Tell me why they are good reporters and media to target for your public relations efforts.
For the purpose of our assignment, I will chose the technology industry with special focus on Silcon Valley, which is the hub of Technology industry. The first journalist or reporter who regularly covers this industry is CNBC's Silicon Valley Bureau Chief Jim Goldman.
Jim Goldman was named CNBC's Silicon Valley Bureau Chief in Nov. 2003. He is responsible for coordinating all Silicon Valley and Northern California business and technology news for the network, both as an on-air reporter and producer. He is also a frequent contributor to the weekend editions of "NBC Nightly News."
Goldman comes to CNBC after opening TechTV's Silicon Valley Bureau in 2001 and serving as the network's Silicon Valley Bureau Chief for two years. He covered technology news all over the United States, Australia, and Mexico. His report on a Florida-based chipmaker led NASDAQ to halt trading in its shares and federal investigators to expand their probe into the company's products. Goldman's reports were regularly seen on CNN and ABC News.
Prior to TechTV, he served as technology correspondent for ABCNews in New York where his reports could be seen on Good Morning America, World News Weekend, World News Now, and World News This Morning. Goldman was also a frequent guest on the ABCNews Radio Network.
He has been recognized with several national business journalism awards, and was named by Adweek magazine as one of the nation's top two most influential broadcast business/technology journalists in 2003. ...
I would like to know what reporters, publications, and electronic media (television and radio) regularly- pick a profession, company, or industry that interests you and research the reporters that cover it.