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    Organizing a Public Relations Event

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    Prepare a paper in which you create a plan to execute and publicize an assigned event for a selected company. The plan must include objectives/goals of the event, primary public, PR tools required, a list of targeted media, and a method to evaluate the success of the event. Be sure to address the following questions:

    What is the key message being communicated?
    Who is the target audience?
    Is good or ill-will created? For whom?

    Select one of the following events:
    a. An awards ceremony
    b. An open house
    c. A grand opening
    d. A major anniversary or milestone
    e. A fundraising event

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    Solution Summary

    This solution provides a detailed plan for executing and publicizing an event.