Describe the differences between a job description, a position description, and a class description.
Henderson, R. I. (2006). Compensation management in a knowledge-based world (10th ed.). Upper Saddle River, NJ: Prentice Hall.
A class description provides the title, purpose, minimum qualifications, and essential functions for a class of positions. An example of a class would be a, "Group of positions that are similar with respect to their duties, responsibilities, qualifications, and level of difficulty of work. All positions in a class are assigned the same class title, class specification, pay schedule and grade" (Baltimore County Public Schools, 2013). An example of a class would be payroll clerk or warehouse puller.
A position description is a ...
This solution describes differences between job description, a position description, and a class description. Includes APA formatted references.
The final component of the Strategic Marketing Plan is the Marketing Mix. The Marketing Mix is the set of decisions about price, communications and promotion, product policy, channels of distribution, and customer relationship management. Only by addressing these elements can you actually implement your marketing strategy. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers. In a five to six page report,
1. Provide a detailed description of your IMC approach and the corresponding promotion strategy necessary to send your message to your target market. (For example, the elements of the promotion strategy include: advertising, personal selling, public relations, direct marketing, and sales promotion) and how you would use them to communicate with your target segment.
2. Explain your rationale for choosing these specific elements.
3. Describe the message you wish to communicate based on your core strategy and explain your rationale for the message.
4. Develop a strategy to measure the effectiveness of the IMC.
Has the internet played any role in how you developed your marketing approach? Why or why not?
In-text citations and corresponding references should be included in your paper. Writing and citation tools are available in the Cybrary.