hapter 5 of the course textbook proposes a four-stage creative process to resolve problems and issues (pages 99-101). Apply the four-stage process to the following scenario:
Imagine you are the manager of the marketing department for a luxury-brand watch manufacturer. Sales have slowed in recent years, in the wake of the economic downturn.
Develop a PowerPoint Presentation that includes the following:
Use at least one source from the CSU Online Library.
Identify the source of the problem for employees in your department.
Employ creative-thinking strategies to present a solution to the problem.
Persuade and motivate employees to fully support the plan.
Your presentation should be at least ten slides in length.
See the grading rubric for additional guidelines. It is recommended that you use the rubric as a checklist as you draft the presentation. Refer to the rubric often, and be sure to fulfill the requirements for all criteria listed.
Remember to use APA Style to format your presentation.
The textbook to use is Ruggiero, V. R. (2015). The art of thinking: A guide to critical and creative thought (11th ed.). New York, NY: Longman.
The presentation applies steps of four stage creative process to resolve lower revenue problem for luxury brand watch manufacturer