After reviewing Cozby, P. C. (2014) Methods in Behavioral Research, Chapter 6, please assist with the following questions in detail and support your answers with scholarly research citations where appropriate.
1. What is naturalistic observation? How does a researcher collect data when conducting naturalistic observation research?
2. Why are the data in naturalistic observation research primarily qualitative?
3. Distinguish between participant and nonparticipant observation; between concealed and non-concealed observation.
4. What is systematic observation? Why are the data from systematic observation primarily quantitative?
5. What is a coding system? What are some important considerations when developing a coding system?
6. What is a case study? When are case studies used? What is a psychobiography?
7. What is archival research? What are the major sources of archival data?
8. What is content analysis?"
Length: 5-7 pages
References: Minimum of 5 scholarly resources.
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1. Naturalistic observation is research in which the subject is observed in its natural habitat. There is no manipulation by the observer. For example, the subject does not realize that he is being observed. This method involves observing subjects in their natural environment. Social scientists and psychologists carry out this observation. The method used by researchers is non-obtrusive. For example, a camera may be used to observe subjects but the camera will not be seen by those being observed. Also, the environment is in no way manipulated by the researcher nor is the environment created by the observer. For example, a researcher who is interested in studying aspects of classroom behavior such as the actions of the teacher or the responses of the student uses naturalistic observation. However, he does not change anything in the classroom, nor does he make the teacher or the students aware that they are under observation (3).
There are several methods of collecting data using naturalistic observation. The most convenient is recording behavior by using a hidden camera. For example, a hidden camera in the jungle can be used to observe the behavior of tribal subjects. Similarly, the behavior of children at play can be recorded at playgrounds, parks, and schools. The behaviors during classroom interaction can be recorded. These are common methods of collecting naturalistic observational data. When a research on consumer behavior is being conducted in stores, the behavior of sales persons and customers is recorded in camera by the researcher. Care must be taken that the researcher in no way changes the layout, display, or salesman behavior.
2. The data collected in naturalistic observation is mainly qualitative. This data is mainly description of behavior in a particular context. For example, the naturalistic observation of customers when they enter a large store is described. This data is mostly qualitative. Another reason the data collected is qualitative because naturalistic observation seeks to capture the totality of the subject's experience. Since the data collected seeks to capture the social context within which behavior takes place it is qualitative in nature. We continue with the customer example. When the ...
The response provides you a structured explanation of seven question in exploratory research . It also gives you the relevant references.