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Business Research and Case Studies

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How do case studies help in business research?
What are the advantages and disadvantages of using case studies?

Given an example of model building in your area of business specialization.
How useful are these models?
Are they used effectively?

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What benefits can be gained from case studies?
What dangers, if any, are there in using case studies?
In what ways are they useful?

Case studies are helpful because they typically give you deep understanding of many factors in each case. So, you are not looking at just one variable but at a fully described situation. These cases are often also longitudinal. So, you can see how these cases changed over time. The participants are often interviewed and not just measured. In this way, cases ...

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Carol Sargent, PhD
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  • BSc, University of Virginia
  • MSc, University of Virginia
  • PhD, Georgia State University
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