Ad Analysis: Olay and Jergens
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How would one construct an ad analysis for two companies for like products? E.g. Olay and Jergens.
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Solution Summary
The expert examines Ad analysis for Olay and Jergens.
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Review the companies: how long they have been in business? What is their focus? Include any other information about the two companies.
Where do they advertise? For example, Olay and Jergens both advertise heavily in television, both on the cable and non-cable channels. They also both use the internet for advertising, have well thought out websites, and place ads in social media. They use social media for both advertising and discussions. The Facebook page for each is full of information, comments, and updates for their products. Olay also has sites for various different regions such as India and the Philippines. Both offer sweepstakes through social media as well as advertising.
Each advertises in print ads and ...
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