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A Case Study on Matrix Semiconductor Inc.

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Case Study on "Matrix Semiconductor"

Complete the following written assignment of "Matrix Semiconductor"

1. What markets should the company pursue?
2. Should Matrix develop an OTP or read/write product?
3. Which business model makes the most sense?

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Case Study on "Matrix Semiconductor"
Complete the following written assignment of "Matrix Semiconductor"

1. What markets should the company pursue?

Considering the reasons behind the decision to develop an OTP, the company should target the following markets:
- film sales market
- consumer markets developing around digital cameras and digital audio players
- convenience users
- archival users

2. Should Matrix develop an OTP or read/write product?
Comparison of the One Time Programmable (OTP) and Read/Write Chips:
OTP
- a technical limitation
- uncertainty about the strength and size of market opportunity.
- less direct competition
- strong archival properties of matrix memory which can be a benefit in the OTP market
Read/Write
- more advanced and complete technical solution
- no solid technical plan yet for read/write technology
- more expensive
Other high ...

Solution Summary

542 words; 2 references; case study on Matrix Semiconductor Inc.

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