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    Netflix & Research

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    Business problems are basically information problems because if a company had all the necessary information, it could solve the problems. Using the CSU Online Library, explore the topic of how research is conducted in organizations to address problems or issues. Then, select a company that is of interest to you,and respond to the following questions/topics:

    1.Briefly describe your company. Identify potential problems or issues (current or future) that your company might address with a research study.

    2.What indicators are prevalent demonstrating that the company is effectively (or ineffectively) using research studies within the organization?

    3.How might the company use secondary research? How might they use primary research?

    4.What might this company do in the future to expand its research? Include your rationale.

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    Netflix & Research
    Netflix, a leading Internet entertainment subscription service, provides entertainment to over 74 million subscribers (La Monica, 2016). The organization runs a subscription service that allows members to assess television shows and movies for a set monthly price. Entertainment can be instantly downloaded or sent in the mail (United States only). Subscribers determine the number of DVDs they want, and pick their plan accordingly. The company targets households with income levels $30,000 and up, with a target demographic of individuals (both male and female) 17 to 60 years of age (Wessel, n.d.). The company operates in over 50 countries (Netflix, 2015). It is a publically traded organization, under the NFLX symbol on the Nasdaq stock exchange. The company's core strategy is:
    to grow our streaming membership business globally within the parameters of our consolidated net income and operating segment contribution profit (loss) targets. We are continuously improving our members' experience by expanding our streaming content with a focus on a programming mix of content that delights our members. We are continually enhancing our user interface and extending our streaming service to even more Internet-connected screens. (Netflix, 2015)
    Netflix started off as a DVD subscription services but has responded to changes in the market, and in the environment. As technology progressed, Netflix was able to offer instant entertainment in the form of streaming movies and shows. In addition, Netflix produces its own content (e.g., House of Cards, Orange is the New Black) to compete with other entertainment sources. The company is moving towards more exclusive content arrangements, despite increased costs, as a way to differentiate the service it provide. Netflix ultimately competes in the entertainment industry. It must battle against all media that might gain a share of mind, including ...

    Solution Summary

    This detailed solution provides an APA formatted response, with in-text references, on the topic of research in business, using Netflix as a company and showing the different ways they use research. Includes APA formatted references.