Purchase Solution

Consider ethnic factors in sales

Not what you're looking for?

Ask Custom Question

A company may adjust its territorial boundaries in large citites because of the market concentration of certain racial, national, or religious groups. One part of a city may have a heavy ethnic concentration. Retailers also may be predominantly of the same ethnic group, and use of the group's native language may be widespread in the area. A firm selling to these retailers may alter its territorial boundaries so that the particular nationality group comprises one district. In Chicago, a firm may establish separate territories in some parts of the city to cater to the African American, Hispanic, Italian, Polish, Jewish, or Vietnamese markets. The person covering each of these districts is from the corresponding ethnic group and often can speak the group's language.

Do you feel it is discriminatory to consider ethnic factors when assigning sales reps to territories? (For example, is it considered discrimination to ensure that an African American salesperson is assigned to a territory that services African American businesses and customers?).

Purchase this Solution
Solution Summary

A company may adjust its territorial boundaries in large citites because of the market concentration of certain racial, national, or religious groups. One part of a city may have a heavy ethnic concentration. Retailers also may be predominantly of the same ethnic group, and use of the group's native language may be widespread in the area. A firm selling to these retailers may alter its territorial boundaries so that the particular nationality group comprises one district. In Chicago, a firm may establish separate territories in some parts of the city to cater to the African American, Hispanic, Italian, Polish, Jewish, or Vietnamese markets. The person covering each of these districts is from the corresponding ethnic group and often can speak the group's language.

Do you feel it is discriminatory to consider ethnic factors when assigning sales reps to territories? (For example, is it considered discrimination to ensure that an African American salesperson is assigned to a territory that services African American businesses and customers?).

Solution Preview

I do not think this is discriminatory because it is a smart strategy to allocate sales reps from the same ethnic background for better sales results and ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

Motivation

This tests some key elements of major motivation theories.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

View More Free Quizzes
Related BrainMass Solutions

  • Martin Marger on Nationalism

    Civic nationalism defines nationhood and membership in it based on political philosophy where membership is defined by secular and civic ideas and ethnicity is just among the factors that allows for membership.

  • Challenges to duel diagnosis mental health

    323447 Dual diagnosis What do you consider to be the key challenges in making a dual diagnosis? What guidelines might you use to deal with those challenges? Also, how do you think a dual diagnosis is affected by racial and ethnic factors?

  • Factors in HR Staffing

    Title VII also prohibits discrimination because of participation in schools or places of worship associated with a particular racial, ethnic, or religious group. The organization should consider following additional factors for staffing: 1.

  • Performance as an Employee Evaluation Factor

    It is my belief that performance should be the first factor in deciding whether or not an individual should be laid off, seniority should be the second factor, and loyalty should be third, due to the fact that these factors are all revalent in deciding

  • Identity Development in Adolescence

    However, there is a call for more research in the area of ethnic identity.

  • "Consumption Behaviors"

    Will you make repeat purchase in the future? Is the after sales service from the company satisfactory? Are there any problems associated with the quality, features, pre sales and post sales service from the company?

  • Correlation Between Drug Use and Crime

    The society and domestic conditions of various ethnic groups influences concerns on the economic environment framework that can imposes of street drug sales (drug trafficking causing crimes to financial support), in which, the further degradation into

  • What are the key factors managers must consider when designing an effective human resource staffing system?

    What are the key factors managers must consider when designing an effective human resource staffing system?

  • Factors that should be considered when entering a product

    468181 Factors that should be considered when entering a product 1. What are some of the factors that should be considered when entering a product into markets? 2. Do organizations have different brand messages for different ethnic groups?

View More Related Solutions