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Emotional vs. Factual Sustainability Plans

Two vice presidents of a large commercial dairy farm have each developed a different sustainability plan. The overview of the first plan is written in a matter-of-fact tone and contains many facts and figures related to nutrition, finances, and energy efficiency. The overview of the second plan uses more emotional language and contains alarming prospects related to children's health, animal welfare, and the farm's future.

What does each vice president hope to achieve by using factual tone versus emotional issues?

How effective is each style at encouraging the president to implement a sustainability plan?

Which style would you use to propose a sustainability plan to your company?

Solution Preview

Each vice president is appealing to a different audience in their sustainability plans. The factual plan outlines the organization, giving fact based rationale with a solid link to measurable components of nutrition, finances, and energy efficiency. This plan gives a fair analysis of the dairy farm's key impact which would allow the company to develop a strategy for the future. The other vice president is appealing to emotions, which ...

Solution Summary

This solution outlines a situation in which two vice presidents of a dairy farm have each developed a different sustainability plan. One is factual, the other emotional. Outcomes, as well as the effectiveness of each plan, based on the tone are discussed. It also gives a suggestion for which style is suggested for others to use. Links and examples are included.

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