It is my belief that CSR adds far more to society by maximizing long-term shareholders value than they do by donating time and money. In your thoughts and experiences do you feel this concept is conducive to the strategy of business and society. In rethinking the CSR, which argument do you feel portrays an accurate picture Milton Friedman or John Mackey? I have enclosed a link in which I used to base my opinion.
This work supports the view that business can be done with the sole intention of customer happiness. Shareholder value can be a by-product of customer happiness.