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Creative Thinker: John Mackey (Whole Foods Market)

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Based on John Mackey; prepare a detailed outline of him as a creative thinker, what type of thinker he is, and his impact on Whole Foods Market.

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Solution Summary

The expert examines the creative thinking of the Whole Foods Market.

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February 1, 2010
Thinking out of the box (or just throwing the box away) is a key challenge in discovering offerings that are responsive to unmet needs. Thinking differently can generate a new offering that creates or changes a category, in this case organic groceries, making existing competitors less relevant as the new offering becomes the frame of reference and the standard.
An unmet need is a customer that is not being met by the existing product offerings. John Mackey saw this when he opened his first organic foods market in Austin. Unmet needs are strategically important because they ...

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